Entrepreneurial Marketing: Compass & Canvas

    Author Hermawan Kertajaya
    No GM 617203070
    ISBN 978-602-03-8036-0
    Price Rp 58.000
    Size 15x23cm
    Total Pages 142 pages
    Date Published 02 Jan, 2018
    Category Non Fiction: Business Management and Leadership

Sinopsis

Sneak peek: Entrepreneurial Marketing Canvas dari Amazon, Alibaba, GO-JEK, BRI, UNIQLO, sampai Telkomsel.

Apa yang Anda ketahui tentang era VUCA? Apakah disruption bisa dihindari? Apakah online bisa menggantikan offline? Apa sebenarnya arti dari digitalisasi? Sejauh manakah kita berinovasi? Bisakah fintech menguasai pasar banking? Seperti apakah perusahaan yang entrepreneurial itu? Apa bedanya produktivitas dengan efisiensi? Seperti apakah leadership yang diperlukan pada era VUCA? Buku ini ingin menjawab bagaimana sebuah organisasi bisa tumbuh dalam era yang tidak menentu ini. Jadilah entrepreneurship engine yang kuat!

“Hermawan Kartajaya, my co-author of eight Marketing titles, is combining Marketing and Entrepreneurship in this new book. Indonesians must be lucky to have the first opportunity to digest his new idea, facing the VUCA World. Read this very updated title as soon as possible.”
PHILIP KOTLER
The Father of Modern Marketing

“Hermawan is a World-Class Marketing Guru. Now he is combining it with Entrepreneurship to make it more realistic in this new era of internet. It is really a wonderful new masterpiece!”
KIM KI-CHAN
Grand Master of Humane Entrepreneurship

Related Books