Marketing to the Middle Class Muslim

The Six Principles of Marketing to the Middle Class Muslim

1. The Principle of Customer
Customers become more religious. They begin to search for spiritual value.

2. The Principle of Competition
Competition is about building brand persona.

3. The Principle of Positioning
Be an inclusive brand. Be an universal icon.

4. The Principle of Differentiation
Build authenticity through commitment and passion.

5. The Principle of Value Offer unique universal value.
Balance your product and spiritual benefits.

6. The Principle of Engagement
Connect your customer to each other. Build a community of messengers.