Adji Watono: A Success Story from Photographer to Advertising Boss

Just like a house: If it is built on a solid rock foundation, it would withstand floods and typhoons, whereas if it is built on sand, it would be swept away and destroyed by those disasters.\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nHumans are like that. They would successfully reach their dreams, and stand tough like a rock, if they have a strong spirit forged by hardships and trials.\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nAdji Watono is a man who has the courage to take risks. A real risk-taker! Dwi Sapta is an independent, local advertising agency, unaffiliated with foreign or multinational advertising agencies, but during its history Dwi Sapta was able to develop local brands to be able to compete with brands advertised by multinational agencies. -PRIJONO SUGIARTO, President Director, PT Astra International Tbk.\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nMany business pioneers successfully built a business from zero, but there are also many that had fallen along the way. Among the successful ones, there are some similarities. They are the ones who are tough, relentless, creative; the ones who have extensive networks, care for their employees and other people, and work smart. This book reminds us of all those formulas of success, for aspiring businesspeople. -IRAWATI SETIADY, President Director, PT Kalbe Farma Tbk.\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nAn entrepreneur’s life and business philosophy is built since childhood. There is no shortcut in becoming a successful businessman. One must be patient, take one step at a time, endure trials, stumble and rise again until the business thrives. The life philosophy would serve as a foundation for business growth. Pak Adji’s philosophy of serving others with the heart made Dwi Sapta able to develop local brands into international class ones. His simple way of thinking and care for the client’s development are his keys to success. -HARRY SANUSI, CEO and President Director, PT Kino Indonesia Tbk.